For Roots Therapy NW, the brief focused on the keywords of safety and collaboration, and a modern and welcoming feel. I created an emblem inspired by a neuron firing, that also doubles as a reference to the many parts coming together in the collaboration between an individual and their therapist. Paired with a warm, organic typeface, it was the perfect fit for the practice. The emblem lends itself to a simple pattern as well, which worked beautifully on the business cards.
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